Work Experience
SLATE PR
January 2025 - May 2025
NBCUniversal
June 2024 - August 2024
KiraGrace Inc.
November 2024 - March 2024
Second World Games
October 2023 - December 2023
Appify
October 2023 - December 2023
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Maintained media lists and databases utilizing IMDpro and WhoRepresents.
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Serviced broadcast, online, and print publicity clips through MuckRack.
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Curated face sheets and providing support for events, including the Vanity Fair Oscar Party and Critics’ Choice Awards.
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Worked across NBCU internal teams to secure information and assets to develop 90+ product fact sheets and recaps slides.
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Compiled press clips featuring both our properties and products into 60+ daily newsletters. Sent to ~680 employees daily.
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Supported various product launches. Primarily focused on the promotion of Despicable Me 4 cross-category products.
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Created display set-ups for both internal and external events to help showcase our product offerings tied to film releases.
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Assisted with Wicked Content Day photoshoot by organizing promotional products.
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Hosted 60+ high profile influencers and press at promotional DM4 pop-up events, including Joey King.
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Oversaw influencer seeding for upcoming campaigns, curating personalized packages for influencers, such as Abbie Herbert.
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Managed expertly all social media platforms, including Instagram (40k followers), Facebook (61.2k followers), TikTok and Pinterest (2.5k followers).
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Crafted 400+ creative and engaging social media posts through Meta Business Suite, combining into cohesive feed designs.
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Collaborated directly with influencers and facilitated the creation of compelling user-generated content for promotions.
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Handled content creator logistics, organized outfits, created contracts, and managed product shipments via BigCommerce.
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Added 100+ SEO terms to enhance product descriptions, increasing organic Google visibility.
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Contributed to blog editing and creation.
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Developed and designed social media content utilizing platforms such as Canva and CapCut.
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Assisted in two semi-annual photoshoots by curating shot lists, organizing products, and capturing behind-the-scenes content.
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Initiated marketing strategies to target our desired demographic.
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Increase the platform's popularity through TikTok.
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Brainstormed and implemented fresh content ideas across various social media channels.
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Presented our final findings, data, and research to the CMO.
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Researched and found over 130 industry associations with information for contacts, membership access, annual conferences, and sponsorships.
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Created social media posts to increase awareness of the company and its successes.
Recommendations
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Lauren Purnell
Senior Global Communications Officer
"Sophia was incredible summer intern at Universal. She has a passion for knowledge and learning about the marketing/communications industry and is a great listener, asking insightful questions. Her positive energy and proactive, resourceful approach to every assignment speaks volumes for her future roles. Sophia was incredible summer intern at Universal. She has a passion for knowledge and learning about the marketing/communications industry and is a great listener, asking insightful questions. Her positive energy and proactive, resourceful approach to every assignment speaks volumes for her future roles."
Kira Karmazin
CEO and Founder
"Sophia is a fantastic team member. She has an upbeat, can-do personality, is highly accountable, does excellent work, and is a pleasure to have on the team. I highly recommend her; she will be an asset to any team."
Jordan Poston
Director of Marketing and E-commerce
"During her time with us at KiraGrace, Sophia consistently impressed me with her speed in completing tasks. Whether it was conducting creator research, designing social feeds, or assisting in campaign development, she consistently delivered high-quality work well within deadlines. Her ability to efficiently prioritize tasks and manage her time effectively allowed our team to meet project milestones effectively. I wholeheartedly recommend her without reservation and am certain that she will continue to make significant contributions wherever she goes."
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